Russians are increasingly choosing Chechnya as a travel destination, with the number of trips to the republic rising by 15% over the past year. This is according to a joint study by the mobile operator MegaFon and the online booking service Ostrovok, which focuses on tourism in regions with a distinct cultural character.
Half of all cars owned by residents of the North Caucasus Federal District are Russian Ladas
As of January 1, 2026, Lada cars are the leading brand in the North Caucasus region's vehicle fleet. They account for a remarkable 50.7%, equivalent to 1.3 million vehicles.
Toyota ranked second with a 6% share (151,700 registered vehicles). Hyundai ranked third with 5.9% (149,700 vehicles).
The top 10 most popular brands in the North Caucasus Federal District also included Kia (4.1%, or 102,300 vehicles), Ford, Mercedes-Benz, and Volkswagen (each with 2.9% of the vehicle fleet). Chevrolet accounted for 2.2%, Nissan for 2%, and BMW rounded out the top ten with 1.9%. The total number of registered vehicles in the North Caucasus Federal District amounts to 2.5 million units.
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